How Social Media Drove $65K in Revenue in Less Than 20 Days
Recognising the changes in consumer behaviour and expectations as a result of the pandemic, the Four Seasons Resort & Residences Jackson Hole quickly pivoted their marketing efforts to be more appealing to those traveling during the pandemic.
Four Seasons Resort & Residences Jackson Hole shifted their focus from pushing hotel guest rooms to instead promoting their private residences which offered less person-to-person contact and thus a more protected stay. The residences offered seclusion paired with Four Seasons services and amenities, but most importantly, a safe change of scenery for the new landscape of remote working and e-learning.
In an effort to garner awareness and drive bookings of the Hotel’s private residences, an advertising campaign with a “Book Now” call to action was launched on both Facebook.
This campaign specifically targeted individuals who had visited the Hotel’s website in the past 30 days, along with an audience of individuals who shared similar demographics and interests to those website visitors. This strategic audience targeting provided exposure to those who were already in the consideration phase of staying at the hotel.
As part of this strategy, success was measured through two key performance indicators, reach and revenue. As a result of our strategic campaign:
- 21,000+ users were reached, achieving 2x more reach than the targeted goal of 10,000 users
- In 19 days we drove $65,002, 225% above the goal of $20,000 with a ROAS of 107:1.
If you’d like to learn more about customizing your brand’s social strategy to produce more efficient ROI across social, BCV is here to help.