Sally Beck is general manager of the five star Royal Lancaster London since 2013 and current hotelier of the year. Born and brought up within a family pub and hotel operators, Beck studied hospitality at Grimsby Institute before starting her first full-time position as a trainee manager with De Vere Hotels in Bournemouth.
Much of her early career was focused on hotel sales and marketing before joining the 411-bedroom Royal Lancaster as hotel manager in 2021. Within a few months she was promoted to general manager.
Sally''s dedication to staff and her awareness on industry image saw her launch *The Hoteliers'' Charter in 2021, designed to raise the profile of the hospitality industry and promote hospitality as a profession of choice to parents, schools, colleges, universities and careers influencers.