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11 & 12 MAY 2021


Laszlo Posa: Speaking at the Hotel 360

Laszlo Posa

Corporate Director of Revenue Management  -  Pentahotels

Average Rate vs Customer Life Time Value?

Customer life time value is one of the most important metrics to measure - but does the hotel industry have the right tools for this? In the ever changing distribution world, are the existing hotel KPIs still relevant to maximise profit?

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