Own the Digital Experience to Drive Direct Bookings
OTAs are increasingly controlling the holistic guest experience across a trip. In addition to hotel bookings they now offer
support in your guests’ ancillary functions; attraction tickets, airport transfers, car hire, restaurants etc. Becoming a “one-
stop shop” only reinforces the OTA’s position as the convenient option for a traveller vs booking direct. What can you do to
make sure the hotel owns their guest and provides the right platform for customers to book directly?