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4 & 5 October 2022

ExCeL LONDON

How to Deliver Fully Connected and Super Charged Guests

Nomophobia is a term describing a growing fear in today's world—the fear of being without a mobile device, or beyond mobile phone contact.

According to data by Statista, the number of smartphone users worldwide today surpasses three billion and is forecast to grow by several hundred million in the next few years. 

Smartphones are part of life. Even when we want to get away from it all, we keep our smartphones close by.

They are our memories. A photo archive of the best and worse bits of our holiday. They keep us in control – of our banking, our step count, our contact with the outside world. We can even use our phones to submit a positive or negative review within minutes so for hotels, it has never been more important to get it right.

Working in the hotel industry is about making people happy. Giving guests the best of everything – food, service and comfort. The ultimate goal is to make your guests want to return, leave a positive review and show off to family, friends and colleagues about their amazing experience.

A hotel’s online ratings can not only help predict future bookings, but they offer owners insight into how well a property has delivered on guest expectations. Hotel operators are now investing in platforms that help them monitor online reviews, manage their online reputation and use that feedback to improve both their operational and guest experiences.

Tablets and smartphones are now commonly used to help shape customer experience and influence the way they interact with spaces, making for a smarter and more efficient environment. 

The ever-growing options in software and apps help business owners to design a great experience for customers, simplifying and speeding up processes, such as check-in, making a purchase or accessing information.

Some hotels are now offering guests room-docked smartphones as complementary additions to their rooms, giving guests speedy access to hotel services, pre-loaded with useful apps keeping guests informed and entertained. Hotels can even use this to their own advantage by collecting feedback and data or by charging a premium.

While function and purpose should take priority in installing technology throughout a commercial space, form and aesthetic shouldn’t be overlooked. Ultimately, the tablet or smartphone and the hardware supporting it have to be user-friendly, sturdy, approachable and appealing, and accentuate the brand’s aesthetic.

Crable is a new product which is already being adopted by businesses across the UK. These neat wall-mounted shelf stations are customisable in power, light and data options and can be installed across a range of environments. Designed to minimise clutter by eradicating the need for multiple wires and sockets, they offer an all-in-one solution providing light and power as well as a handy shelf. They are also available in over 300 colours and are fully brandable.

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Modern hostel chain, Euro Hostels were early adopters of the Crable, and installed them into each of their three hostels. Not just by all of the 1,100 beds but in bars and other communal entertainment spaces, giving guests access to streaming services, gaming and allowing them to charge their phones whenever and wherever they choose.

Rosanna Burns, Operations Director of Euro Hostels said, “We installed Crables across all of our properties in 2018. They are tough, look great and our guests love them. They have allowed us much more flexibility within our spaces, eliminating the need for bedside tables, lamps and not to mention unsightly wires and plugs. Our spaces now look clean and modern.”

To learn more about Crable visit crable.co.uk or contact William McClelland william@crable.co.uk 07730700477