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18 & 19 Sept 2019


Rob Paterson: Speaking at the Hotel Tech Live

Rob Paterson

CEO  -  Best Western Hotels & Resorts

Is the Hotel franchise model becoming a technology model?

Is it time for brands to re-think what a Hotel operator needs from a franchise partner? Are hotel operators demanding a new way of thinking? This seminar explores the current climate for franchise partners and the role technology is playing to shape the future.

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