Marketing & Communications Director
Vale do Lobo Resort
Happy is the New Rich: Marketing to the New Society - Staying Ahead of Ever-Changing Expectations
In this session, we will look at the latest cultural and behavioural trends, how the new customer-Earth citizen, makes judgements and decisions which ultimately affect their buying patterns. We will explore the concept of ''''new luxury'''', where status is no longer derived from expensive purchases but is strongly linked with passion, contribution, experience, wellness, community and sustainability. Find out how brands can truly bring out their human side and connect with new audiences. Emotional and good marketing is here to stay - and it will redefine the travel industry. Think: pursuit of happiness, wellbeing, consciousness and biohacking and the travel industry professionals as #architectsofhappiness.