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18 & 19 Sept 2019

ExCeL LONDON

5 crucial hotel social media tips

With technology continuing to develop at such a fast pace, social media has become an essential marketing tool for businesses and it has become a very prominent part of the hotel industry. Here are five things that are crucial to making sure your customers engage and benefit from content. 

Think about your interactions

Companies should carefully consider the content being posted across social media platforms. Customers want to see stuff that they feel adds value and they will only engage with content that does. Don’t just post stuff for the sake of it!

Accept and overcome challenges

It is inevitable that any company using social media will run in to some challenges. Don’t see this as a threat but more an obstacle to overcome and learn from. If there is a sufficient social media plan in place, companies can be proactive instead of reactive, ensuring any roadblocks are dealt with in a professional and timely manner.

Innovate with value

When focusing on further development of technology within social media strategies, companies should consider what it is that differentiates them from others on the market. Always consider various ways in which your company can serve your customers and improve their experience.

Make a community

Social media is about creating a place of trust. Through your campaign you can provide a platform where customers feel they have a voice. Listen to their likes and interests and react to them. If you give 100% to your customers, you will receive 100% back.

Master the art of storytelling

To stop someone in their tracks you need to be saying something great. An amazing story will get into customers heads, grab their attention, tug at their emotions and have their full undivided attention regardless of their surroundings and any distractions.